Week 4 - The Over 50s Market

Storyline

This episode sees a battle of the generations take place, as Lord Sugar sets the nine remaining candidates the deceptively simple task of selling to the over fifties market. Both teams must select two products that they think will most appeal to their grandparent's generation and sell them direct to the public at a major exhibition. With a range of innovative products to choose from, the generation gap soon becomes the least of their problems.