Episodes
Episode 1
How the Kids Took Over
October 23, 20061h0.0
The fight for your children's money & influence. In the last 10 years, corporations have doubled what they spend marketing to your children. It's no wonder. Children influence 62% of family purchases - everything from snack food to cameras to cars. Kids under twelve are at the epicentre of consumer culture.
Episode 2
Arctic Rush
October 19, 20061h0.0
Until recently, easy passage across the Arctic’s frozen landscape remained the stuff of fantasy and fable. Who could afford – or risk - cutting through thousands of miles of ice to go from East to West? But, near the Canadian port of Churchill, one of the country’s top arctic scientists, David Barber, from the University of Manitoba, is finding data that may change everything. His teams have been studying the ice in the Arctic for quite a while and have just embarked on a new project on Button Bay – just north of Churchill – which they will study for the next decade.